What is the Project?
Ask for Angela is a customer safety campaign, which has been widely adopted across the UK. Many Cambridge venues support the scheme (look out for posters in toilets and public areas) and their staff have been trained to respond in the appropriate way.
Ask for Angela means a customer can 'ask' a staff member for Angela (a code word they’re trained to recognise) if they feel unsafe, and expect to be supported discreetly with next steps, e.g. taking them to a safe space, helping them locate friends, further interventions if necessary.
Who does it benefit?
The Ask for Angela campaign is most relevant for night-time economy businesses (pubs, bars, clubs, music venues) but there is definitely benefit in other industries like restaurants and hotels showing their commitment to customers. The Purple Flag Partnership champions the value of the campaign and is keen to involve the whole city in safer nights out for all residents and visitors.
Ask for Angela Posters Available
Venues can now access Ask for Angela posters to display in discreet areas, such as restrooms or entryways, to let customers know they can seek help from staff if they feel unsafe. This initiative provides a simple and effective way for individuals to discreetly signal for support by “asking for Angela.” Posters are available through Cambridge BID and help promote a safer environment within the night-time economy.
For more information or to request posters for your venue, please fill in the form below,
