Independent research into the impact of this summer’s Cows about Cambridge sculpture trail has found that the initiative delivered a direct economic benefit of £12.8 million for the city, with a GVA (Gross Value Added) of £5.95 million.
Over the past few months, you may have picked up on the conversation about an ABID (Accommodation BID)/ Visitor Levy being introduced in the City. This is something Cambridge BID is exploring as a way of funding Visit Cambridge and the development and management of greater Cambridge as a destination, shifting the funding from the businesses and public sector to the visitor.