Visitors to Cambridge city centre and your business will likely use Google as a first point of call to check on information and opening hours. Ensure your business listing is up to date via Google My Business - a great FREE tool from Google to aid promotion.
What Is Google My Business?
It’s likely that your business is already listed on Google, but if you haven’t yet ‘claimed it’ or updated the information then you could be missing out on traffic to your site, customers to your business and ultimately sales.
Google My Business (GMB) is a free tool where you can control your business listing in Google Maps and local Google search engine results. You can add contact information, business hours, showcase pictures, and interact directly with potential customers. You can also respond to customer reviews and manage your online reputation.
COVID-19 updates
Google has included a facility for businesses to add COVID-19 specific posts to support timely communication with customers - so if your business is affected by COVID-19, it’s important that you update your Google My Business profile to provide the most accurate information to your customers. These include:
Your updated operating hours
If your business services are experiencing delays
Additional services that you're providing
Why Do You Need Google My Business?
Having a website is no longer enough to have an effective online presence for your business. It’s no longer how mobile users prefer to find information when doing local searches. Mobile users want to find key information without having to navigate to a website or make a call.
In response to this trend, Google has started putting its own Google My Business or Google Maps results at the top of local searches as it’s generally how the end-users prefer to interact with local businesses online.
How to Add and Manage your Business?
If you haven’t already created a business listing on Google My Business, or you need to update your listing, you can do so via this Google link.
If after reading the guidelines you’re still unsure where to begin, we are here to help. Please email kristian.foreman@cambridgebid.co.uk to ask any questions about updating or setting up your GMB.
“If a customer searches for you online your Google My Business profile is often the first thing that they see so it’s important that this is optimised with complete information and good images.”
A short introduction to 'Google My Business'
