PR in Cambridge
Welcome to the New Visit Cambridge
Visit Cambridge we want to increase the over night stay and make Cambridge not a one day trip. Starting with our updated website for Visit. Allowing businesses to list themselves on to the site for FREE. As well as being able to list your events for FREE.
2022-2023
Takeover Trip 2022
Objectives
● Secure one influencer and their plus one
● Promote Cambridge as an aspirational holiday destination for winter 2022/23 and beyond
● Showcase the beauty of Autumn/Winter in Cambridge, and position it as the ultimate romantic
getaway
● Highlight the City’s offering from heritage and culture to outdoor spaces, restaurants and
shopping
● Showcase multiple passion points throughout the itinerary
● Ensure Cambridge is kept front of mind
● Drive traffic to owned channels, website and partner channels, including Hotel Du Vin
In order to showcase Cambridge’s diverse offering and highlight the city as a year-round romantic
destination, an influencer takeover was organised in November with @kelseyinlondon. To position
Cambridge as the ultimate romantic getaway, the itinerary included a stay at the Signature Suite in Hotel
du Vin, the Taste du Vin Experience package, a winter punt with Scudamore’s and a visit to Kettle’s Yard
with the support of key partners across the city.
News and Magazines
H&N Magazine
FOOD FOR THOUGHT: WHERE TO EAT WHEN VISITING CAMBRIDGE - September 2023
Cosmopolitan
Cambridge city guide: What to do and where to stay - October 2023
Group Trip 2022
Objectives
● Promote Cambridge as an aspirational holiday destination for Autumn, winter and beyond
● Showcase that Cambridge is easily accessible from London
● Highlight the City’s offering from heritage and culture to outdoor spaces, restaurants and
shopping
● Showcase multiple passion points throughout the itinerary
● Ensure Cambridge is kept front of mind
● Drive traffic to owned channels, website and partner channels
In order to showcase Cambridge’s rich offering and promote travel to the City from London, a group
influencer trip was organised in November with @pocketwanderings, @jessonthames, @george_in_london, @stephyttravels and @wakinguphere in attendance. From an overnight at the
University Arms to an autumnal punt with Scudamore’s and a ghost tour, the trip touched on a number of
different verticals and supported many key partners across Cambridge to promote Autumn and beyond
News and Magazines
House of Coco
48 food filled hours in Cambridge - April 2023
2021-2022
Objectives
● Promote Cambridge as an aspirational holiday destination for 2022 and beyond
● Showcase that Cambridge is easily accessible from London
● Highlight the City’s offering from heritage and culture to outdoor spaces, restaurants and
shopping
● Showcase multiple passion points throughout the itinerary
● Ensure Cambridge is kept front of mind
● Drive traffic to owned channels, website and partner channels
Group Influencer Trip -March 2022
In order to showcase Cambridge’s rich offering and promote travel to the City from London, a group
influencer trip was organised in March with @ashleemajormoss, @leeshbrock, @ginagoesto, @wanderlustruby and @wakinguphere in attendance.
From an overnight at the new Graduate Hotel to afternoon tea at historic Fitzbillies, the trip touched on a number of different verticals and supported many key partners across Cambridge.
Results Overview
News and Magazines
Square Meal
48 hours in Cambridge: How to spend the ultimate foodie weekend
From Saturday brunch to a slap-up Sunday roast, we’ve put together a two-day itinerary to ensure you get the most out of a foodie trip to Cambridge.
Featuring, Smokeworks, Pinch, Trinity and more
Country and Town House
The Best Places to Eat in Cambridge - July 2022
Featuring, Pint shop, Trinity, Stem & Glory, Midsummer House, Old Bicycle Shop, Chop House and The Senate
i News
Bank Holiday events near me: 45 things to do this weekend, from beer parties to flea markets and carnivals - August 2022
Featuring, Motown at The Outside Inn Cambridge
Fiona Outdoors
Six places in England to visit during a weekend break - September 2022
i News
Cambridge travel guide: What to see and where to stay on a trip to the university city - April 2022
Featuring, Jesus College, The Graduate, University Arms, City Cycle, Rutherford Punting, Pinch, The Orator and The Botanical Gardens
Seen in the City
A Travel Guide To Cambridge – A historical UK city with so much to give - April 2022
Featuring, Gonville Hotel, Scudamore’s Punting, Cambridge Gin Laboratory, Kettle’s Yard, The Old Bicycle Shop, Cambridge Chop House, Parker’s Tavern and Garden House restaurant
Gardens Illustrated
9 best UK winter gardens to visit - October 2022
Featuring, National Botanic Gardens of Wales
Love Exploring
The best UK staycations for an autumn getaway - October 2022
Featuring, Botanic Garden and Fitzwilliam Museum
Crave
Visit Cambridge; We love it, and so will you - July 2021
Featuring, The Fellows House Cambridge, The Graduate, Varsity Hotel rooftop bar, Granta Pub, The Mill, Jacks Gelato, Cows about Cambridge, Scudamore’s and Rutherford’s, University Arms, The Gonville Hotel and Orchard Tea Garden
The Independent
The best new UK hotels that opened in October - October 2021
Featuring, Hyatt Centric Cambridge and Turing Locke
The Mayfair Musings
Out of Town Review: University Arms Cambridge & Parkers Tavern - December 2021
Featuring University Arms, Parkers Tavern
Epicurean Life
A guide to Cambridge - What to do, where to eat, and where to stay - August 2021
Featuring, Midsummer House, Restaurant Twenty-Two, SIX Brasserie, The Gonville, University Arms and The Graduate Cambridge
